Many business professionals believe it’s a bad idea to purchase email lists. The truth is, it can work very well, if you choose the right company. Before we get into how to find targeted mailing lists, it’s important to know why it matters.
Two Simple Reasons Why Quality Matters
First, your reputation is the true lifeblood of your business. Second, to be successful, you have to reach the right people.
Reputation is Everything
It’s often seen as a bad business practice to purchase email lists, and it can be. If you have a low-quality list, your emails will be blocked or sent to the spam folder. When you send out mass emails, if many are undeliverable, the email provider will blacklist you or mark it as spam. This can seriously damage your reputation. Those email lists that seem too good to be true probably are. In addition to costing you money, they can cost you your reputation.
The Right People
Even if the list is deliverable, it does you little good if it isn’t targeted. The term spam can technically be applied to any bulk unsolicited email, but it’s only viewed as spam if the recipient isn’t interested in what you are offering. Beyond that is the time and effort it takes to send emails. When you are dealing with 1,000s of emails, there are costs associated with sending them. To get a reasonable return on your investment, you’ll need to know that the majority of these emails are reaching your target audience. 100 contacts that are interested in your business is worth more than 1,000 who will never open the email.
Isn’t It “Better” To Build Your Own List?
This is often the advice in B2B marketing today. Building your own list is the only way to go. However, it’s simply not true. Does your business handle every aspect itself? Do you outsource things like tech support or even building maintenance? It’s wise for a business to outsource the things that they don’t have the time, resources, knowledge, or skills to do themselves. It’s common business sense. So why can’t you outsource creating a mailing list to a company that has expertise in creating them?
When done correctly, it’s more efficient for your business to buy marketing mailing lists. This frees up your time and resources to do the things your business does well. A targeted mailing list can also help you achieve a higher ROI and see it more quickly.
6 Tips to Purchase Email Lists
To purchase a targeted email list, you should look for # things.
- Verified data
- Transparent pricing
- Realistic prices
- Targeted lists
- Real contacts
- Customer service
1. Human Verified Data
With today’s access to algorithms and machine learning, technology is a great place to start when building an email list. However, it doesn’t replace oversight by an actual person. Choosing a company that verifies their data will help ensure that you get a quality list.
2. Transparent Pricing
Surprises are never a good thing when it comes to cost. It’s often a sign that the company is less than reputable. If you notice that the price wasn’t what you expected, you might feel misled. You are less likely to purchase from the company again. This suggests that the company isn’t concerned with repeat business, and the list you get is unlikely to hold much value. Even if the pricing wasn’t intentionally misleading, budgeting is an important part of business. It’s important to understand the cost upfront, so you can decide whether it makes sense for your business.
3. Realistic Pricing
If the price is extremely low, the quality likely is as well. Pricing should be competitive but realistic. One of the biggest indicators a company isn’t reputable is the price being too low. This is one area where you get what you pay for to an extent.
4. Targeted Lists
When purchasing a mailing list, it’s important that it’s targeted. A reputable company will provide different ways to target potential customers. Common targeting categories include job type, job level, industry, location, and submarkets. It should also offer the ability to create segmented campaigns for greater success.
5. Real Contacts
The email addresses should be actual contacts. Many businesses have generic email addresses to request information or contact customer service. If your email goes there, it won’t be seen by anyone who makes purchasing decisions. It might as well have been undeliverable.
6. Customer Service
A reputable company will provide customer service that allows you to speak to a real person via chat or phone. If the company only provides automated options, it’s best to steer clear. Customer service shows a commitment to customers and the business. It’s also helpful if you run into an issue.
Why Purchase From Leadiro?
Leadiro provides targeted mailing lists using a proprietary algorithm and machine learning. Potential contacts must have a contact validity score of 95% or better to make it into our list. We then use human verification to narrow down the list even more, for the best possible contacts. We know how important it is that your email reaches the right person. That’s why we have 20 million decision-makers and 30 million validated emails across 109 countries. Our advanced data selection and campaign segmentation features allow you to create a perfectly targeted email campaign for maximum effectiveness.