Even before the quarantine situation forced us to move indoors and resort to online methods to carry out business, financial services, and other businesses alike were quickly adapting to the online scene of social media.
Especially for financial services, a glimpse into the social lives of their customers could prove extremely beneficial to their cause. Using customer preferences to mould the offered services could only be useful in such an industry.
Social media is changing banking relationships in very substantial ways, from improving customer service to allowing users to send money to others via online platforms. A good social media strategy can boost your entire customer and bring a change in your business.
Social media strategies That Financial Services Can Benefit From
Compiled here are a few strategies that you can employ to improve your business as well as provide customer satisfaction.
With a growing number of customers, good services, and immediate responses to their queries are often expected. In case, the customers are not satisfied with the company’s service, they may turn to a platform that does publish their concern.
Thus it is only natural for banks, financial services, and insurance companies to add social media (usually Twitter and Facebook pages) as a permanent channel for their customer interaction. Fully integrate this into Customer Relationship Management (CRM) systems, and you have a very informative platform to work with your consumers.
Social media completely revolves around fostering communities and conversations, so you need to know how to converse with your customers. Often times than not, the customers want quick and informative responses to their questions and concerns.
Your customers don’t want you to always shove them with professional marketing in your social media page. Quick, friendly replies while maintaining an air of professionalism is what they expect in their financial service providers.
Build Your Brand
You must always remember that the use of smart social media strategies in financial services extends well beyond just looking to make a sale. The first step is establishing a rapport with the people and getting your brand out in the open. Maybe use a free video intro maker to enhance your promo videos.
Companies have their own brand rulebook. Some tend to be serious, while other cheekier. Nevertheless, at the end of the day, the crucial part of using social media is being there for your customer.
This involves being occasionally funny, getting a little personal, or sharing some behind-the-scenes shots – it’s entirely up to you and your guidelines to deduce what is appropriate and what isn’t.
For example, social media can be a great way to extend the scope of event sponsorships and charity events. This can create awareness of your brand among an audience that may not see your ads in the newspaper or on TV.
Social media can also be used to voice out your support against social issues as well. This familiarizes your brand as a people’s brand and makes you more noticeable.
If you had noticed, you’d agree that social platforms have become the biggest hub of news for folks around the world. So, it could be used for the promotion of new products and services that you might offer.
Using engaging and flashy promo videos and photos, the financial services can launch the new scheme or service, thus attracting new customers. Keep in mind that while the promos need to attract customers, it must not skimp out on the details.
Another important regard to remember when you curate the content is that there are a few different aspects that you need to keep in mind:
- Ensure that all the content you share is from a reliable and trusted source.
- The videos and photos of the product or service should keep the audience hooked. You need product visualizations to make financial services more social & natural.
- All shared content needs to be completely relevant to your target audience. News that will have an impact on them and topics that they want to learn more about should be the primary focus.
While curating content, ensure to carefully pick only the best and the most interesting ones. This way, you can potentially furnish a centre where your customers can get the latest news.
What’s more, with such an initiative, you give your consumers a legit reason to engage with your brand for longer while simultaneously building trust in your company.
New Business Models
Social listening has incredible power, and it can assuredly bring value to your business. And there are numerous ways to tweak it to your benefit. One such example is learning and taking the social audiences’ review as the base data for the growth of your client database.
Social media holds a wealth of interesting data that you can probe while learning about your audience. Of course, not invasively, rather, hovering in there to learn about their interests and pain-points as a whole.
Information such as where they spend most of their time online, what channels they prefer, and what kinds of content they like, would all add up to your benefit.
With this data, you can then make informed decisions while choosing the right social network and engaging with your customers through content.
Final Thoughts to Impart
Social media has brought a revolution in how conventional financial services work and scope out the market. It has implemented lower costs and better customer service.
It doesn’t matter if you are new to the social media scene. There are several online services such as Instagram video editors and other similar services to help you get on the right track.
Generally, the implementation of social media strategy has been quite relaxed. Yet, most traditional banks today have only implemented limited programs. They look like forcefully implemented ones that run in isolation from the core business and not as an integrated solution.
The opportunities social media provides does not concern only customer service and marketing, but more primarily it has the potential to affect the products and services.
As your business grows and time passes, you must be prepared for more regulation. Security and privacy have become a more basic requirement, and you need to balance the need to protect consumers while enabling greater financial inclusion throughout the world.