An Instagram shoutout is essentially when a user promotes another user on their own Instagram account. In a way, it is similar to Influencer marketing, where you pay an associated Instagram marketer to show your post on his page stories along with a link to your profile.
Recently, there has been a lot of discussion about purchasing shoutouts on Instagram as a growth strategy. Several renowned influencers are willing to sell shoutouts to help people secure a lot of traffic on their page.
If you are looking to grow your online business and scale your Instagram following, getting a shoutout is a great way forward. While there is no single right way to do that, there are certain strategies and best practices that can surge your chances of making the most of the platform. Here are some tips to get Instagram shoutouts that really work.
Be picky about who you choose
This is one of the most significant things to keep in mind. You must prepare a list of potential accounts and vet your options carefully to make the right decision. For instance, if you are into selling hardware products, you are most certainly not going to find any success trying to get a shoutout from a high-fashion blogger.
Also, to ensure that your potential Instagram partner is compatible, you must thoroughly look through their posts and stories. It is best to stick to micro-influencers who have a following of up to 50,000 people. If you go for influencers with an ever higher follower count, you might have to pay more to get the shoutout.
Check out the content and tonality of their profile to make sure their followers would be interested in your product. Find out the type of engagement they receive on their posts and whether or not their followers are truly engaged. All this can help you save valuable time and money in the long run.
Build relationships before pitching them
Before you ask anyone on Instagram to vouch for your business, give them a chance to experience your brand. Once you have finalized a potential influencer, follow them religiously. Engage with their posts and leave comments that add value to their profile.
Give them meaningful feedback and bring up relevant discussion subjects. This way, they will be familiar with your profile when you approach them to ask for a shoutout.
Initiate a conversation with a thoughtful email or message
Many times, people reach out to influencers through spam comments that mention S4S. If you want to make an impact and ensure that your prospect account takes you seriously, stay professional. Reach out to the influencer via direct message on Instagram or email if they provide one on their page.
Additionally, make sure your pitch is very persuasive. Be very transparent about what you are looking for and how you would like it to pan out.
These simple tips will help you get Instagram shoutouts from your chosen influencers that can hugely benefit your profile.