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If you’re a millennial, then there’s a good chance that you have heard this joke – the best place
to hide something is page two of Google search.
Yeah, that’s because no one looks there. People would rewrite their search query instead of scrolling down and clicking on page two if they don’t find any relevant information. And that’s
what the whole SEO game is about; getting your content to rank higher up in the search engine
pages, ideally to the first page itself.
In simple terms, SEO (Search Engine Optimization) is the process of optimizing a website or a
webpage so that its visibility on various search engines improves and people would find it easily.
Why is this important?
Infusing SEO in writing is crucial, especially for brands and businesses, because it will reach
more people. This means that you would reach more customers and your product or brand will
get exposure to a large number of people. Without proper SEO your piece of content would get
lost among thousands of others.
Of course, there will always be competition and now it’s more than ever. Certain techniques
need to be implemented to make sure that your writing is effectively optimized for search
engines.
SEO writing is different from normal writing because in SEO writing you’re writing for a target
audience. Therefore, while writing any SEO piece you need to bear various things in mind.
This post will tell you about those things. Get ready to explore!
Write something that people would care about
Before you begin to write your piece, ask yourself whether it is worth writing about or why would someone care to read? Writing just for the sake doesn’t work, there needs to be some value in your writing. Always aim to write for people and not for any algorithm. People should find a certain kind of satisfaction after reading your content. They should feel that it was worth their time and they learned at least a thing or get informed about something which they didn’t know before.
Perform a keyword research
You know your destination, but you also need to know which path you’re going to take. That’s
where keyword research comes in. If you’re going to publish your practical SEO blog or content online, then you must know what people are looking for frequently. There will be several phrases and words which people type in their search queries. Those can be the keywords for your content. You have to keep track of them and make a list, then use them accordingly in your writing.
Make engrossing headlines
No matter how well written or valuable your content is but if its headline is dull then there’s no
point. A headline is like an invitation and if that’s not appealing enough then people would
simply scroll.
Therefore, you have to make sure that the headline of your piece is short, crisp, informative,
interesting, and have some of your targeted keywords. On the flip side, you need to be aware
that your headline shouldn’t be provocative, and neither should it seem like a clickbait.
Put resources into visuals
As indicated by research, articles containing applicable pictures enjoy 94 percent higher views than articles without pictures. That is because individuals wired to see pictures and react to them. Notwithstanding, the influence of embeddings all around framed, high-quality images in your content is a lot more conspicuous than throwing in a few random, battered stock photographs.
Your content will look more durable, proficient, and definitive with the correct pictures, so it’s a smart thought to put resources into them for better SEO.
Improve readability
Readability directly affects client commitment measurements, which is one of the most significant regions that Google investigates in positioning pages these days. In a survey, it was discovered that perusing level was perceived by a few specialists as a mid-level positioning sign for page-level catchphrase rationalist highlights. However, numerous things have changed in Google’s center calculation over recent years, and client experience is assuming a much greater job now.
Tips for improving your page’s comprehensibility:
- Set your content for skim perusers.
- Utilize shorter sentences.
- Break long passages.
- Feature the most fascinating pieces of your substance (through successful utilization of subheadings, intense writings, and whitespaces).
- Utilize a functioning voice.
Social media is a useful asset that can help increment the range of your content and advance sharing. Post each new article via web-based media locales and in gatherings, utilizing connecting with depictions and a source of inspiration. Since the intensity of online media lies in sharing, it’s likewise essential to have share catches on every one of your blog entries.
Optimize digital content and always edit your work
The best-advanced content frequently comprises short passages, short sentences, and bulleted records. The advanced content ought to likewise be enhanced for SEO practices and various recent SEO content methodologies.
Apart from this, once you are done with your content, think about how you may dress the obnoxious sides of your work. The piece of content that you wrote improves in a round of 1-2 edits- if written by a professional or experienced writer. So do consider this.
Make it long enough to count
Of course, 100 words of new content are superior to no new content by any means — yet what amount would you be able to convey in a Tweet?
Nowadays, search engines mostly prefer articles or blogs that are lengthy. What this indicates is- when writing, try to make your content at least 600 words, and for more reliable results, you can make the count up to the 1000 mark.
With that being said, you have to realize that SEO writing is a skill that keeps evolving with
time. So, there are no rules or tricks that will make your writing effective immediately. Something that has worked for others might not work for you and vice versa. Nonetheless, knowing a few thumb rules can come in handy.
