Did you know that 93% of all activities online start with a search engine?
So, 93% of everybody online right now, started by typing in a phrase or certain keywords into Google to find something specific.
Can you see why great keywords are absolutely essential to a successful SEO strategy? Now, you can’t just plug in any old keywords and hope for the best. They will need to contribute positively to your SEO success.
Keep reading to find out how to do keyword research for SEO, the right way.
Understanding What Keyword Research Is
Keyword research should open the doors to you knowing exactly what your ideal target audience is searching for.
Doing research for keywords is going to tell you what questions your ideal target audience is asking. It will tell you what solutions they’re searching for. And ultimately, it will tell you where they land up finding it.
For example: if you’re a local plumber, you might find that your ideal target audience is always typing in, “tips for a clogged toilet”. Answer this for them and you’ve got their attention.
Keyword research isn’t just about finding these phrases and trending keywords though, it’s also about finding out what others in your industry are doing, as well as your competitors, and then using this information to your advantage for your SEO.
Why Is It So Important to Research My Keywords?
If you simply grab keywords from thin air, you might find some success with this tactic, but you won’t be optimizing what you’re able to achieve if you do the right research.
Remember, when it comes to keywords, you’re attempting to outrank your competition in search results, so you want the upper hand when it comes to keywords found on your site.
Doing research is going to tell you exactly what your audience is looking for, and how to get their attention, and ultimately, get them to go to your website and not someone else’s.
How to Do Keyword Research For SEO
The first part of your keyword research comes in the form of finding or brainstorming your keyword ideas.
The foundation of your SEO strategy is identifying the niche of your business, this is going to form the basis of your keyword strategy as well.
Use the following steps to put together a list of keywords:
- Brainstorm your main keyword ideas based on your products and services
- Do some competitor research and see what keywords are trending throughout their websites
- Use a tool like Google Keyword Planner to see what potential keywords you can use
- Lastly, keep up to date with what’s happening in your industry
Sometimes, keyword research alone can take up a lot of time, never mind the fact that you then have to implement these keywords throughout your SEO strategy and content strategy.
Hiring a professional, such as https://xpmagency.com/, maybe something you want to consider. Saving you a lot of time to focus on other important business aspects.
Finding Keyword and SEO Success
Knowing how to do keyword research for SEO is one thing, but then there’s the next level of knowing how to implement what you’ve found and being able to grow your SEO strategy from strength to strength.
One thing to remember when it comes to SEO is that there is no one-size-fits-all approach, and some of what you do will be trial and error until you find a winning strategy.
Head on over to our business section for more great growth advice.