Why create good articles and publications, try hard and waste precious time? The result is often not immediately noticeable, but it makes sense. On this page, you will be learning the procedure of creating high –quality content for your brand or business. This will help you get better engagement of your customers with your products and services. When you use content to benefit your business, it is known as content marketing. To learn more about the content marketing, please visit menestystarinat.fi.
Quality content creation
Reading a good article or watching a beautifully edited video evokes positive emotions in the reader, making him more loyal. Readers will share good content with friends, attracting the attention of a new audience. This is how regularly published vines from The Home Depot gain a huge number of likes and reposts – due to the original presentation of useful tips
An informative article or helpful selection of tools works in the long run, meaning users come back to freshen up information, and it often happens that quality articles from a year ago are still in demand.
A good example of such material is a two-year-old article for internet marketers from Neurology. The material contains a selection of useful services for working with VKontakte and is popular even two years later.
Quality content and analysis
For content to be in demand and useful, you need to know who you are addressing it to. Many administrators make the mistake of assuming their own tastes when creating content, assuming that the audience will also like it. In itself, this is not bad at all, but there is one thing: it may not be in the interests of the user.
Among other things, the use of relevant topics – what is currently being discussed most of all – will help to attract attention and stir up interest in the material. The built-in Twitter functionality can serve as a convenient tool for understanding current topics:
In addition to relevant topics for the entire audience, you can use relevant topics for the company itself. Here is just a good example of a successful publication from IKEA – in honor of the anniversary of the founder of the company (Ingvar Kamprad), a selection of his sayings and a short biography were posted in the community.
Facebook is distinguished by highly intelligent texts. Bloggers on Facebook read a lot, think a lot, write well and emotionally. The advantages of Facebook are accurate ad targeting, a developed viral content distribution system, and a paying audience. However, users are more critical and subjective about content.
VKontakte is filled with more entertaining content, users read long texts less, it is better not to exceed the volume of 500-700 characters while creating high-quality content. For serious articles, VKontakte is poorly suited, but images and videos work great. This is confirmed by the extended statistics of Vkontakte (you can analyze any groups). VK has a better level of service compared to Facebook. Advertising traffic is cheaper and in some cases more effective.
We hope the content we have given here was helpful to you, easy to understand, and practical. Thanks for coming here and reading our article carefully.