All the machinery on a regular network connection has certain unique information which can be called as an Identifier. Before the reign of digital messaging, people were sending letters encrypted with specific addressee to send in the mail, and the computers use these specific identifiers to send information to the computers on a particular network connection.
Generally, all the computers in the modern network connection use TCP/IP protocol as a standard to communicate on a network. This unique information is digital coding, for, e.g. 192.168.1.254, and is termed as IP address.
There are mainly two standard types of IP address:
- IPv4 stands for IP version 4, and this specific IP type uses 32 binary bits to produce a single unique address on the network connection.IPv4 is the most common type of address used worldwide and can be expressed by four numbers separated by dots. Every integral unit in the decimal (base 10) is a representation for an eight-digit binary (base 2) number, which is also denoted as an octet. An example of IPv4 is 192.168.1.254 and http //192.168.l.254 ip address.
- IPv6 stands for IP version 6, and this specific IP address type uses 128 binary bits to create a new unique address on the network connection. This particular IP type is expressed using eight groups of hexadecimal numbers separated using colons – 2001:cdba:0000:0000:0000:0000:3257:9652.
Importance of Unique IP address
When you are hassling to put together a website and run it on the Internet, you are available with hundreds of options for hosting. And rather than creating your private server that contains its IP address, you opt your must simpler and feasible option, and that is to use a dedicated server or shared web hosting.
When you host from a dedicated server, there may be hundreds and thousands of websites on the same server, and all of these websites might be on the same IP address. This makes your site more prone to hazard and malicious activities.
Sometimes people with shady websites who contribute significant malicious activities on the internet and if you are sharing the same IP address that is blocked or blacklist might result in damage to your site as well.
If your hosting company offers a unique IP address with a dedicated server, then this will make it impossible for the shady people to affect your website. In other words, an individual IP address will provide a more excellent layer of protection and reliability.
A unique IP address is also essential for search engine optimization (SEO)
SEO is a process of efforts to make your website rank on the top of webpages of search engines using various keywords and phrases. SEO can be done in two different ways, but both of them are equally important to increase your ranking, ON page SEO & OFF page SEO. On-page SEO means to improve your ranking by optimizing your website pages, and Off-page SEO means to build backlinks to your website.
If you wish to have your private link network connection, then you need to make sure that each of your sites has its unique IP address, which will help to improve your search engine rankings.