- 1 1. Fully Optimize Your Website
Trying to get more dental leads for your practice? Not sure what the best ways to market your dental practice are?
If you want to grow a successful dental practice, it’s important that you never take your marketing strategy for granted. Finding great dental leads takes time and effort, so you need to think outside of the box and be proactive when marketing your business.
Fortunately, we’ve got you covered. Here are 7 of the best tactics and strategies you can use to find more dental leads.
1. Fully Optimize Your Website
One of the top things you can do to start getting more dental leads is to make sure that you’ve fully optimized your website. While many dentists have professional websites, few of them take the time to tweak it to perfection to ensure that it really helps them get new patients.
First of all, it’s important that you’re using search engine optimization (SEO) techniques and tactics. Using local SEO techniques will make it more likely that Google and other search engines will start showing your site in search results regularly.
You should make sure that your website guides your visitors and directs them where you want them to go. Be sure to add plenty of calls-to-action (CTAs) on your site to encourage potential patients to get in touch, schedule appointments, or learn more about your services.
Additionally, ensure that your service pages are filled out fully and that you’re clearly expressing what types of care you can provide. List all of your services in a clear way to ensure that visitors can find the information they’re looking for.
2. Launch a Blog
In addition to the above ideas, one of the best ways that you can improve your website and get more leads is to add a blog to your website. Content marketing is one of the best strategies you can use to attract new patients, prove your expertise, and build a stronger presence in search engines.
Ideally, you should aim to add lengthy and valuable content to your blog on a regular basis. Create a schedule for posting new content to your blog whether that includes posting several times weekly or a few times per month. The more content you add to your website, the more opportunities there will be for search engines to send new visitors your way.
3. Strengthen Your Social Media Presence
While optimizing your website is important, it’s also crucial that you have a strong social media presence as well. Similarly to posting blog content, you should aim to be posting to your social media accounts on a regular and consistent basis for the best results.
Whether you choose to use Facebook, Instagram, Twitter, or other social media platforms, ensure that you’re working to connect with your followers in a down-to-earth way. Let your brand personality show and try to interact with your patients in a genuine and friendly way.
Social media is also a great place to offer special discounts and to encourage referrals as well, so make sure you’re making the most of whichever platforms you choose to use. You may want to visit https://www.digitallogic.co/blog/dental-social-media/ to learn more about how you can improve your social media presence.
4. Create a Referrals Program
One of the very best strategies you can use to get new dental leads in a cost-effective way is to start a referrals program. If you consistently provide great customer service and are exceptional at what you do, chances are that your current and past patients would be happy to recommend your services to family and friends.
Consider offering patients a small discount on their next visit for each person they refer to your practice. Letting your current patients do the heavy lifting for you can be a great idea and can be very effective for getting your dental practice new leads on a regular basis.
5. Encourage Word-of-Mouth Marketing
In addition to launching a referrals program, there are other great ways you can use “word-of-mouth” marketing to get new dental leads as well. Be sure that you’re making use of social proof and doing whatever you can to get people talking about your business.
One of the best ways you can do this is to ensure that you’re encouraging and cultivating online reviews of your dental practice. Yelp, Google, Facebook, and other online directory sites allow patients to leave reviews, so make sure you’re asking your satisfied patients to review your dental practice after each visit.
Additionally, adding written or video testimonials to your website can also be effective for increasing social proof and encouraging word-of-mouth marketing as well.
6. Remember Your Current and Past Patients
When trying to market a dental practice, it can be easy to forget that your current patients are well worth your attention.
Depending on the services you offer, chances are that your current customers could stand to get some additional dental work done. You may want to offer special discounts to current patients for a dental whitening or for another service they may be interested in.
Remember that you should be doing everything you can to stay in touch with current and previous patients. Creating an email list and sending out a weekly or monthly newsletter can be a great way to stay in contact and ensure that your patients come back later on.
7. Make Use of Online Advertising Platforms
Another great tactic you can use to get more dental patients is to start using online advertising.
Launching pay-per-click ad campaigns on sites such as Google and Bing can be highly effective for finding potential leads. Social media ads on sites such as Facebook and Instagram can also be helpful as well.
With online advertising, you can spend as much or as little money as you want and will only pay for the actual results you get, meaning you can get a lot of great results in a cost-effective way. The targeting features are also extensive, so you can easily match your ads with people who are the most likely to need your services.
Using These Strategies to Get More Dental Leads
If you’re looking for ways to start getting more dental leads and want to keep your dental practice going strong, you need to be proactive. Make sure that you’re using the above tips when marketing your dental practice if you want to ensure it keeps thriving at time goes by.
On the hunt for more dental marketing tips and tricks? Start reading through our blog now to find more helpful marketing advice.